Sales / Renewal playbook
Renewal playbook
Every renewal follows this sequence. It exists so that a renewal can keep moving even when the account owner is away.
When to reach out
Counted back from the contract end date. Ivy posts each step to the renewal group.
- 90 daysConfirm the account owner and current plan.
- 60 daysPull usage, support history, and open requests.
- 30 daysDraft the renewal summary and call agenda.
- 14 daysSend the quote after sign-off.
What to check before you quote
- Current seats and the last twelve months of usage
- Open support issues and promised follow-ups
- Pricing band and any previous discount
- Payment terms and outstanding invoices
Who signs off on a discount
0–5%Account owner6–15%Sales lead16–25%Managing director